During your visit to the Heineken Museum in Amsterdam, learn all about one of the world’s most famous beer brands!
Gerard Adriaan Heineken (1841-1893) founded the Dutch beer brand Heineken in Amsterdam in 1873. Today, the former brewery – which had to close its doors in 1988 – is a museum named Heineken Experience . During your visit, discover the history of the international brand, the process of making the famous Heineken beer, and enjoy two pints on the roof with stunning views of the Dutch capital. So, ready to visit the Heineken Museum? Note that the Amsterdam City Card gives you 25% discount for the Heineken Experience.
The story of the brand Heineken in a few words
We are certainly billions of individuals on this planet to know the taste of Heineken beer. But who in his fans knows the true story of Heineken?
Photo credit: Flickr – Dmitry Eliuseev
In 1863, at the age of 22, G. A. Heineken invested all his fortune to buy back the brewery of Amsterdam dating from 1592. At the head of his business, he changes the recipe of beer, and gets a better conservation of drink. It progressively passes from a high fermentation of the must (at 15°C) to a low fermentation (8-10°C) of the Bavarian type.
After a century of history, the brewery of the “De Pijp” district of Amsterdam closed its doors in 1988 and became a museum in 1991.
Today, the Heineken brand is marketed in 170 countries. For the anecdote, the United Nations has 197 countries in the world. The brand therefore has market share in almost absolutely every country in the world!
Photo credit: Flickr – Dmitry Eliuseev
Your visit to the Heinken Experience Museum
To visit the Heineken Museum in Amsterdam, it is to enjoy an interactive and initiatory guided tour not like others. Indeed, there are few museums where two pints of beer await you at the end! It’s a unique course of action!
The visit begins in a rehabilitated Amsterdam alley as it was in the 19th century. The visitor then enters into the workshops, very well preserved, to admire the grain elevators and boilers, masterpieces of the recipe of this blonde beer.
The visit then takes a turning point for the least unusual: the museum takes its visitor for a bottle of beer!
And yes, you will visit the Heineken Museum in the old brewery, as if you were a bottle of Heineken. This mode of visit really allows you to discover the manufacturing process, from welding to labeling the finished product.
Photo credit: Flickr – Maria Eklind
Visit the Heineken Experience Museum also allows you to discover:
- The Dutch architecture of the 19th century,
- Ancient authentic clichés dating from the early bangs of photography,
- Official awards to the Heineken family at the time, for example the gold medal received in Paris at the 1889 universal exhibition,
- All brewing tanks and silent stables,
- How only four ingredients were able to make a prestigious international beer.
At the end of the 90-minute interactive tour, enter the tasting room: two pints of Heineken beer await you. And that’s not all: learn more about the art of serving beer.
What if, at the turn of an Amstellodamese excursion, a vocation of a bar server was installed in you?
Photo credit: Flickr – Cameron Wears
Practical information about the Heineken Museum
Before you go to the museum, learn about the opening hours of the old brewery:
- Monday to Thursday from 10:30 am to 7:30 pm (last person admitted at 5:30 pm),
- Friday, Saturday and Sunday, from 10:30 a.m. to 9:00 p.m. (last visit authorized at 6:30 p.m.),
- July and August: Monday to Sunday, 10:30 a.m. to 9 p.m.
- Museum closed on 1 January, 26 April and 25 December,
- December 24 and 31: open from 11am to 4pm (last visit at 2:30pm).
Rates :
- Adults and minors over 16 years old: 18 €,
- Minors 12 to 17 years old: 12,50 €,
- Free for minors under 12,
- Reservations paid online : 16 €.
By visiting the Heineken Experience Museum, miners will not have access to the two pints offered at the end of the visit.
Choose a skip-the-line ticket to avoid queues when you arrive, save money and enter with privileged access.
It is best to book your ticket online. You will receive it by e-mail. Print it before you go to the museum, or scan it at the digital terminals at the entrance.
How to access the Heineken Experience Museum?
Address:
Amsterdam Heineken Experience Stadhouderskade 78 1072 AE - Amsterdam
To visit the Heineken Museum:
- On foot: 10 minutes walk from the_Rijksmuseum_ and via _Stadhouderskade West_15 minutes walk from the Tower Munt and flower market by following Vijzelgracht (south direction),
- In public transport: trams 16, 24, 25 from the Central Station, station Stadhouderskade. Trams 7 and 10 since Leidseolein, station Weteringcircuit.
By car: From the ring A10 take the exit S110, follow the signs «_centrum_and “Stadhouderskade",
By boat: Several boat tours make a stop in front of the Heineken Experience.
Have you visited the Heineken Experience in Amsterdam? What is your opinion on this museum?
Main photo credit: Flickr – Laura
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