During the booking peaks, guests make the most money on Airbnb. We are analyzing the reasons for this link to use!
Many events punctuate the annual calendar of your city or region which has the effect of attracting many travellers to the destination where you rent an apartment or house. Real cheap for you, still need to predict these potential booking peaks and know how to exploit them without fault. If you rent accommodation on Airbnb or Booking, here are some tips to take if you want to optimize your seasonal rates!
Criteria that may influence booking peaks
Because every day is unique on Airbnb, it is recommended when you are on the platform to keep informed of the activities that are taking place in our locality. This allows you to understand that there are basically 6 criteria (2 major and 4 miners) that can help you predict a fluctuation in booking peaks on Airbnb. Who are:
- Exhibitions and local events (majeur)
- Reasonality of application (majeur)
- Weekday fluctuations (minor)
- Occupation and prices of nearby hotels (minor)
- Arrivals and departures of flights (department)
- Booking rate on Airbnb/Booking (minor)
Reservations pics: impact of trade shows and local events
The main criterion that could influence the occurrence of booking peaks, local trade shows and events have a strong impact on the price of Airbnb or Booking accommodations. An even stronger impact when your accommodation is located in the event-hosting area. We dare to imagine the ceilings that can be reached in the cities hosting the G7, G20, festivals of all kinds or international competitions.
This is the perfect time to rub your hands and admire your turnover from your couch, with a cool Corona next door.
Reservations pics: seasonal impact
In hospitality there are two seasons. Low and high season. It is logical, therefore, that when approaching the high season travellers are more numerous and that the booking counter explodes on Airbnb. This is the time to adjust the rates of your accommodation, since in any way whatever the price or almost, you will have travellers who will come to rent your accommodation in high season.
Do not hesitate to refer to AirDNA to know what fair price to award to your accommodation.
Reservations pics: impact of weekdays
Generally speaking, the price of hotels is increased on Tuesday and Wednesday. This is due to the fact that it is preferential days in which business travelers prefer to travel. For meetings Thursday and Friday, relaxation session Saturday and return to their cities/country on Sundays.
As a result, if your accommodation is located in a business district or in a neighbourhood where the business Airbnb rental has proliferated, we recommend that you also adjust your rates for these two days. This apart from peak periods generated by the two major criteria mentioned above. Don’t forget that before you start in business rental, you must first appear in the apartment search for Voyages pro . We explained how to acquire this title in a previous article.
Also, it seems obvious that the weekend price can also be enhanced as people travel more at the end of the week than Monday or Tuesday.
Reservations pics: impact of occupancy and prices of nearby hotels
One of the cheapest ways to study competition is simply to simulate your own stays with local hotels as well as other ads on Airbnb or Booking. You are indeed competing with these hotels since you offer tourist or seasonal rental.
Make the day before your credo, by simulating in the days before the occurrence of one of the major criteria (festivals, events, lounges & seasonality) the booking of accommodation at nearby hotels sites. The less there are free dates, the more reservations there are and therefore the more occupied there will be.
With this data, you can take too many risks to adjust the price of your ad in order to get the most out of it.
Reservations: impact of arrivals and departures at airports
Scruting the air activity has nothing to witch. The websites of the vast majority of airports provide this information in self-service. If the airport in your locality does not, you will always be able to visit and analyze the billboards to report the increase in the number of contacts, or the type of aircraft.
Larger planes = more passengers = more arrivals. This information is crucial to managing the price of your accommodation on Airbnb. Also, if a company serves twice a week the city in which you rent your accommodation, the days concerned can be increased in terms of rates.
Reservations pics: impact of booking rates on Airbnb
The increase in booking rates on Airbnb logically leads to a peak of reservations. As a result, a peak of reservations is simply akin to predicting the amplification of this booking rate on Airbnb. How can we do that?
Remember we were talking about the powerful AirDNA metric tool? This will help you forecast the increase in the rate of bookings on Airbnb by studying the rate of bookings of your competitors in terms of locality. Take the example of the city of Tours hosting a festival or other. The more the date of the festival approach the travellers wishing to attend reserve on Airbnb.
Thanks to AirDNA , you will know in real time how much is the rate of bookings for other accommodations located in Tours. This will allow you to adjust the price of your rental so you also create the maximum bookings that can be converted into filling and then cash.
Why do you plan booking peaks on Airbnb or Booking?
Let's stop laughing. The world as it is currently is almost governed by money. Without money, we can't do anything or almost. As a result, there is nothing wrong with wanting to maximize its gains and to generate greater profits by optimizing its seasonal rental activity.
The ultimate goal of forecasting the booking peaks on Airbnb is simple. Depending on the number of travellers who are likely to stay in your locality due to one of the 6 criteria mentioned above, you can regularly adjust the rate of your accommodation to earn more. Once expenses and taxes , it is your profits that will be ever more substantial.
In order to achieve this, you will need to clear an hourly space during which to conduct an in-depth daily study of the hotel and/or hotel market Airbnb . Powerful tools and tricks exist to help you better and quickly understand all the changes in the market day by day.
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