The different fashion events around the world

For centuries, Haute Couture and fashion have been the source of many international events. An overview of the world’s largest fashion events.

In recent years, it is clear that fashion events have multiplied around the world, to such a point that we no longer know where to give head. If we take the example of the famous Fashion Week, it takes place twice a year: one for the “summer collection”, the other for the “winter collection”, and in 4 different cities: New York, London, Milan and Paris. Pretty simple, huh?

Yet today, there are more than a hundred “Fashion Weeks” throughout the world, each city wishing to host its own parades in order to make a place in the middle of fashion. Indeed, the latter has largely returned to the taste of the day, after a short breath in the early 2010s.

The involvement of new social media stars, such as Kendall Jenner, has brought a real renewal to an institution that lost its credit: fashion shows. Here is a tour of the world’s biggest fashion events!

Fashion in Asia

Fashion Week Tokyo

As we explained to you, there are new “Fashion Weeks” every year around the world, especially in Asia where Malaysia , Singapore or Sri Lanka organize their own parades. But if it is a fashion event that has made its place among the greatest names, it is indeed the Tokyo Fashion Week .

If in the 4 major fashion capitals, the parades are observed with magnifying glass and are subject to certain codes, Japan’s Fashion Week can still offer some freedom. This is indeed what places it among the most interesting in the world. Indeed, in Tokyo, the idea of “ dress code” seems to have been left to the dressing room, and freedom of creation beats its full.

So there is a mixture of flashy colors, back in the 1970s and references to culture Samurai . All is organized in a festive but orderly atmosphere, offering a perfect time to discover the modern and traditional Japanese clothing .

Fashion Week Shanghai

In 2020, the Shanghai Fashion Week marked a turning point in the history of the parades. Indeed because of the epidemic Covid-19 , the latter must have been cancelled at the last moment. A real hard blow for this fashion event that knew a boom fulgurating in previous years.

But rather than being let down, the organizers quickly turned to a formula 100% live-streaming . This dissemination method finally offered the parade a hearing never reached before. And because of this, more than 2.5 million people connected to the event in less than 3 hours.

Using tools like the SNBN ( See now buy now ), allowing users to buy online and live creations, the Shanghai Fashion Week has been largely renamed, despite its late cancellation.

Fashion Week Seoul

The “Seoul Fashion Week” also needed to evolve, in view of the many restrictions due to the Covid-19. But the major change concerning her lies in her place of exposure. Indeed, for 7 years, the event took place within the Dongdaemun Design Plaza , architectural splendor of Zaha Hadid, inaugurated in 2014.

But according to Jeon Mi-kyung, the director of the “Séoul Fashion Week”, it was time to present the parades, like those of Paris and Milan, in historical places of the city. Thus, podiums were spread throughout the Korean capital.

The National Museum of Korea and the National Museum of Modern and Contemporary Art have been exhibited under their best profile to boost the 2021 edition, which is also 100% digital.

Fashion in Europe

Fashion Week Paris

When we mention the Paris Fashion Week, better known as « Paris Fashion Week » , we touch Grail of the fashion event. Indeed, the Paris edition is the only one to highlight the largest houses in Haute Couture, giving the City of Light the image of the world capital of fashion.

Officially referred to as the "White of Fashion Creators", she was born in 1973. Since 1982, it has been held at Carrousel du Louvre, close to the Tuileries, in the heart of the first arrondissement of Paris. But a hundred shows and events are also held in parallel with the parades, notably by world-famous Haute Couture houses such as Chanel and Christian Dior.

Fashion Week Milan

If Paris is considered the world’s capital of fashion, it is not the first European city to have established a “Model Week” within it... Indeed, it was in Milan that the Fashion Week was born in Europe in 1958. The fashion event takes place twice a year, just after the London parade.

And the Italian creators make, like French, part of the most famous in the world! Thus, during the parades organized in the heart of the city of Milan, brands such as Dolce ' Gabana, Gucci, Prada and Versace offer one of the most beautiful shows in the fashion industry.

Fashion Week London

London Fashion Week was the last to join his sisters on the official list of Fashion Weeks in 1984. Yet she has been known since she was the most avant-garde, and for cause!

While fashion events are in the midst of digital adaptation, London has been retransmitting its fashion shows online since... 2010! In addition, since September 2019, the British capital has been the first to officially ban the use of animal fur.

Finally, London's Fashion Week is also the first to open its shows to the general public. As a result, fashion lovers will be able to get involved in London’s madness by buying a ticket to attend certain public parades. They will also be able to access “round tables”, organized and hosted by fashion professionals (excluding Covid-19), to exchange on this so secret environment.

Fashion in Africa

Arise Fashion Week Lagos

Direction the African continent and Nigeria, to plunge into "Arise Fashion Week" Lagos. Indeed, although Arise was created in 2000 by Nduka Obaigbena, an influential patron of local and international media, it is only in 2017 that the fashion event is growing, thanks in particular to the involvement of the superstar and old model Naomi Campbell.

At the time, the well-known model appeals to its entire repertoire to highlight the creativity and vitality of African fashion. In 2020, some 30 young Nigerian designers were able to present their creations and thus value new trends in a world-renowned event.

South Africa Johannesburg Fashion Week

« South Africa Fashion Week » takes place, as its name suggests, in the capital of South Africa Johannesburg. Created in 1997, it is certainly the most anticipated fashion event of the year on the African continent.

With more than 500,000 subscribers on social networks, it is one of the most followed fashion weeks in the world. It is for this reason that many international sponsors (GQ stores, Mini or Canon) take ownership of the event, in order to put South African designers on the front of the stage.

Among them are David Tlale, whose collections were presented at the Fashion Week in Cape Town, Paris and New York.

Fashion in America

Fashion Week New York

New York’s “Fashion Week” is the oldest of all, since it was born in 1943 under the less glamorous name of “Press Week”. Created by Eleanor Lambert, an ad, the aim is to put light on American fashion houses, in order to compete with the French market, but not only. Because of the Second World War, fashion industry can not go to Paris, and New York becomes a real alternative.

If the “Fashion Week” of Paris owes its reputation to the houses of Haute Couture and that of London to its avant-garde, the American fashion event is highlighted for its total involvement. An involvement with its local creators, already, as well as on various topical issues. Indeed, the “New York Fashion Week” is often the field of expression of messages committed by major players in the environment.

Fashion Week Sao Paulo

The Fashion Week in Sao Paulo, considered the 5th largest week of fashion (after Paris, Milan, London and New York), was born in 1996. By far the most followed fashion event in Latin America, it offers a unusual show every time.

From urban inspiration, with often exotic colors, the event offers a new look on a universe sometimes dictated by codes, and it presents itself as a real breath of oxygen. In 2018, for example, she has taken her part in a fight against intolerance, and has offered the rest of the world a real open-minded lesson.